For the Copywriting course I'm taking, we were asked to write a long copy ad for Maker's Mark. For those of you who aren't familiar with "MM," it's a brand of bourbon whisky made in Loretto, KY. I didn't know much about whiskey before this assignment. (To be honest, I didn't care to-- the last time I tried whiskey I thought it tasted like a permanent marker.) I've discovered that for some, whiskey isn't just a drink-- it's a total sensual experience. My research took me to some unexpected places (who knew that Marie Claire magazine would have an article titled, "How To Drink Whiskey"?) and I've decided not to completely write off whiskey just yet.
Some notes/Post-It madness...
For my final ad, I chose to focus on Marjorie Samuels' role in the branding/presentation of Maker's Mark. She's the one responsible for the unique look-- the typeface, the logo, the bottle shape, and the red wax seal!
Now all that's left to do is try a little Maker's Mark for myself!
